Snus is a moist tobacco-based product, commonly made in Sweden, and is sold in Nordic countries such as Finland and Norway. It is consumed orally by placing it behind the upper or lower lip for extended periods. It contains larger amount of nicotine than cigarettes, is highly addictive and is served as a smokeless product. Snus is manufactured from a mixture of dried tobacco leaves and salt, and is moistened with hot water vapor. The finished product should be stored in the refrigerator since it contains about 50% water.
It is available in loose or in portions form in the market. Consumption of snus harms health and can cause cancer and lead to death. Selling of snus is illegal in all the European Union countries except Sweden and Denmark. Snus is gaining popularity in the U.S., since it has been witnessed as the alternative to chewing, smoking and dipping tobacco. However, manufacturers of snus in the U.S. do not utilize the same production standards or same ingredients as Swedish snus and typically utilize significant amounts of sweeteners. The product is a variant of dry snuff and is popular since 18th century in Sweden and has been sold since 1822. It is not a fermented product but is steam-pasteurized which helps in preventing bacteria forming in the box.
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Growing popularity of smokeless tobacco products and increasing consumption of snus as an alternative to cigarettes across the globe is expected to drive the snus market over the forecast period. Furthermore, introduction of new innovative flavors of the product is also projected to fuel the market growth. Key players are also investing in the snus market to create awareness about their product which has less health damaging properties and is a better alternative to cigarettes. This is also expected to influence the snus market growth positively across the globe. According to Centers for Disease Control and Prevention (CDC), the consumption of smokeless tobacco has increased significantly and is anticipated to drive the snus market growth in the coming years. Furthermore, growing awareness among consumers about using snus instead of other tobacco products is also expected to spur the market growth.
The global snus market is classified based on product and distribution channel. In terms of product, the snus market can be segmented into loose snus and portion snus. The loose snus segment is expected to dominate the market in terms of revenue over the forecast period. Based on distribution channel, the snus market is segregated into tobacco stores, supermarkets, and online.
Based on region, the global snus market can be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe is expected to hold the largest share in the snus market due to increasing government rules and regulations for smokeless products. Sweden is the major exporter of snus and the product is consumed majorly by Swedish citizens. The snus market in North America is also expected to witness significant growth over the forecast period due to increasing consumption of snus.
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In Scandinavia, Sweden is expected to be the largest snus market with approximately one million consumers and is also projected to expand in the coming years. It is estimated that approximately 20% of Swedish men consume snus on a regular basis. The overall percentage of women consuming snus is expected to be lower than men. In Norway, the overall volume of the snus market has approximately grown by 20% from 2014 and has witnessed moderate growth during 2017.
Prominent players in the global snus market include Sweden Match, Altria, V2 Tobacco, British American Tobacco, Imperial Brands, Gajane, Dharampal Satyapal, Manikchand Group, Gotlandssnus, Arnold Andre, Reynolds American, Swisher, Mahak Group, Fiedler & Lundgren, and Japan Tobacco.