Chinese e-commerce giant Alibaba launched an artificial intelligence AI Model and tool that can write 20,000 lines of advertising copy per second. This involves businesses advertising on Alibaba’s Tmall, Taobao, Mei.com and 1688.com e-commerce sites, wherein users can insert a link on one of their product pages. After clicking a “produce smart copy” button, users can check out different advertising ideas.
More Insights into the AI Model by Alibaba
The content produced by the AI Copywriter is the result of applying deep learning models, trained with large volumes of quality content created by humans, says Christina Lu, who the general manager of Alibaba’s marketing firm is called Alimama. The statement was posted on the company’s news website Alizila on Tuesday.
AI Model by Alibaba has passed the Turing test, which is an assessment of a computer’s ability to behave as a human. However, even though it has passed this test properly, Alibaba has insisted that the computer program will not replace humans for advertisement based jobs.
Fashion label Esprit has already used the tool to adjust the length and tone of its advertising copy. This is a great example that tells how various brands can choose whether they want ads to be promotional, functional, fun, poetic or heartwarming. According to Alibaba, the tool is already being used a million times a day by small to mid-size companies that want to create multiple versions of ads to fit different sized spaces. According to Alimama,
AI can take care of a portion of copywriting needs for various types of merchants. In this way, usage of the AI tool significantly changes the way copywriters work. To be more specific, copywriters can now change their way of writing one line at a time, and instead choosing among several machine-generated options, thus largely improving efficiency.