A number of leading high street retailers have joined forces to promote recycling of used household batteries among people. This step was taken after a new poll that revealed that over 50% of the respondent admitted to throwing these batteries in the bin. Asda, Currys PC World, B&Q, Morrisons, and Marks & Spencer are all supporting this drive in a bid to make it easier for the consumers to recycle used batteries and avoid many ending up in landfills and wreaking environmental havoc every year. The retailers, who sell over thirty-two kilogram of batteries per year, are already providing collection points for used batteries. But they are not visible all the time. Those supporting the new campaign, have pledged to make sure that these facilities are easily spotted in stores.
A poll conducted by compliance scheme Ecosurety and environmental charity Hubbub on 3,055 adult residents of the U.K. revealed that only 47% of those surveyed realized that these batteries are made up of expensive heavy metals, such as manganese, lead, cadmium, mercury, zinc, and lithium, which can be reutilized afterwards. The toxic contents imply that they can be dangerous to the environment if they are kept undisposed or are not disposed of properly, yet more than half of respondents, i.e. 52% of respondents, admitted to throwing up these batteries away in the conventional waste bin, causing millions ending up in the landfill every year, with a potential to infiltrate the ground and the water supplies if not managed carefully.