Digital Imaging Market: Analysis of Major Competitors and their Strategies

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Digital imaging is a process of creating digital images such as printed texts, photographs or networks through the use of image machine, manuscripts, artwork or digital camera. In other words, digital imaging is a method by which the content of a file or document is digitized and converted into a readable digital format from an analog format.

Digital imaging systems is a complete digitization solution suitable for unique and valuable cultural heritage objects. The digital imaging is used by digital humanities researchers and institutions for digitization of treasures or valuable objects.  The digital image is sampled and mapped as a network of picture elements or dots.

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Digital imaging system conducts all operations from input to output in digital form. It allows the electronic transmission of images to recipients such as referring dentists, third-party providers, consultants, and insurance carriers through a modem. Digital imaging also includes digital videography and motion pictures. The digital imaging system includes various components such as image acquisition, image storage, image manipulation, image display, image networking and image recognition.

Digital imaging market is increasingly adopted by government and business agencies to enhance productivity and provide greater access to certain types of information. The digital single-lens reflex camera (DSLR) and digital cameras use digital imaging technology for encoding digital  videos and images digitally. However, on comparing both traditional DSLRs and digital camera, consumers are responding intensely to compact mirror less cameras that provides high performance in a package and are lighter and smaller than traditional DSLRs.

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Digital imaging market is experiencing growth due to various factors such as improved reliability, error free image recovery without loss, reduces requirement for physical storage space and elimination of environmental problems caused by film based imaging. The adoption rate of digital imaging systems increases, due to more number of videos, images or pictures taken every day. Apart from this, the demand for medical imaging system in healthcare is also a major factor that experiencing growth in digital imaging market because it has the capability to improve the patient safety and privacy, specifically in the perspective of  globalization of healthcare and efforts by many countries to build a sustainable health system.  Smartphone high quality camera is the major factor that shrink the growth of digital imaging market.

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