In the rising world of modernization and corporate culture, individuals have started to become health conscious and started to take care of their diet. People are curious about what they consume and tend to include healthy foods and supplements in their diets. Owing to busy schedules, individuals often sacrifice their diets. To balance their diets, people have started to include dietary supplements and functional foods in their diets. Boysenberry is a large bramble berry which grows on trailing vines cultivated in North America and New Zealand, and are available during late springs and early summers. Boysenberry extract is extensively used as a flavoring agent in variety of foods and beverages. Boysenberry extract is considered as superfood supplement as it is a rich source of vitamin C, anthocyanins and anti-oxidants which helps in maintaining individual’s health.
On the basis of region, boysenberry extract market is holding the highest share of consumption in North America, followed by Europe. Asia Pacific seems to be the most lucrative market due to which boysenberry extract market is expected to grow during the forecast period at a significant rate.
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Boysenberry Extract Market: Segmentation
Boysenberry extract market can be segmented on the basis of nature, end-use applications, sales channel and region.
On the basis of nature, boysenberry extract market can be segmented into organic and conventional. Organic segment is expected to expand at relatively high value CAGR which in turn, will fuel the growth of boysenberry extract market.
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Boysenberry extract market can be further segmented on the basis of end-use application into household, food industry, beverage industry, HoReCa and others. Food industry is further sub-segmented into bakery, desserts & ice-creams, confectionery, Jams & Jellies, dairy products and dietary supplements. Beverage industry is further sub segmented into wine, spirits, beer and others.
On the basis of distribution channel, Boysenberry extract market can be segmented into direct and retail sales. Direct sales refers to direct selling of extract to other industries as an ingredient. Retail sales is further segmented into modern trade, specialty stores, online retail, and other retailing formats.
On the basis of region, Boysenberry Extract market can be segmented into five key regions: North America, Latin America, Europe, Asia Pacific, and Middle East and Africa.
Boysenberry Extract market: Drivers, Restraints, and Trends
Due to change in the market trend, people are more interested in natural products which will play an important role in fueling the growth of present Boysenberry Extract market. Increasing awareness of functional foods and dietary supplements is expected to drive the market over the forecast period. Awareness about associated health benefits of Boysenberry extract as a dietary supplement, food ingredient etc. is also expected to drive the sales. Widely known benefits of Boysenberry extract in improving eye vision is also expected to be a driving force over the forecast period.
Usage of Boysenberry extract along with other medications could be allergic to someone who is allergic to blackberries and raspberries, which could be considered as a restraint, which could adversely affect the sales. Consumption of healthy food products and dietary supplement is trending across the globe.