Baby Carrier Market: Clear Understanding of the Competitive Landscape and Key Product Segments


A baby carrier is used to support an infant or new born baby on the carer’s body. It can be used to carry the baby either on one’s chest or one’s back. It helps in carrying infants easily and allows caregivers to maintain physical contact with the baby, which plays an important role in maintaining healthy cognitive development of the baby.

The ergonomics of a baby carrier are very important in order to ensure proper hip and back development. Parents are opting for ergonomically designed baby carriers to ensure safety and comfort of babies. Another factor which plays an important role in the selection of baby carriers by consumers are versatility, safety and reliability, comfort, cost, and ease of use.

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The most popular baby carriers available in the market include wraps, ring slings, pouch slings, mei tai, and buckle carriers. Among these, wraps is the traditional and simplest of all carriers. They come in variety of lengths and fabrics including linen, gauze, cotton,knit jersey, wool and many more. Learning to make a wrap can be a bit challenging, but it can be mastered with practice.

The main drivers impacting the growth of the global baby carrier market include growing demand for ergonomically designed carriers, innovation in functionality and new styles evolved in baby carriers, and growing need for mobility among parents.

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Some of the major challenges and restraints affecting the growth of the baby carrier market is parent concern regarding check of time versus cost. This is because as children continue to grow fast, baby carriers need to be changed according to their weight, age, and size. Therefore, usage of baby carriers which are not suitable for the weight of the baby and can affect the safety of baby is discouraged.

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