Apple Partners with Hertz, Self-driving Cars Technology
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Apple Partners with Hertz to Test Self-driving Cars Technology

Apple, through its partnership with Hertz, seems to be inching closer towards its self-driving cars Technology ambitions. The technology giant is entering into a deal with Hertz to test its autonomous car software in six automobiles of the car rental company. Under this deal, Donlen, a subsidiary of Hertz, is giving six Lexus RX RX450h sports utility vehicles on lease to Apple.

Deal Becomes Stepping Stone for Hertz

The partnership will open new avenues for the car rental company to test Self-driving cars Technology & automobile technology instead of letting its customers actually rent self-driving cars.
Shares of Hertz went up by 13.5 percent at US$10.82, while Apple shares registered a decline. Apple has incorporated its self-driving car technology into six automobiles that it has been driving and testing throughout the San Francisco Bay Area for the past year. However, it still remains a mere speculation that these six automobiles were a part of the licensing agreement between Hertz and Apple. The iPhone maker did not respond to the request for comment, while the latter has declined to comment.

Apple Jumps on the Bandwagon

Partnerships between tech giants and rental car companies have started becoming a trend. Other than the deal between Apple and Hertz, deal between the self-driving car unit, Waymo, of Alphabet Inc.’s Google and Avis Budget Group, a rental car company, is also in limelight. In this deal, Avis will be managing Waymo’s autonomous car fleet in Phoenix and provide services for storage and maintenance. However, the financial terms of the deal have not been disclosed by both the companies.

Keshab Singha
As an expert in digital marketing, Keshab’s growing interest in new-age technologies stands out in his increasingly perceptive articles published on Transparency Journal. Through his writing, Keshab gives readers a closer look at the happenings around the globe and their ramifications.

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